About Me
Erin Krex
Innovative entrepreneur with over 20 years of expertise in business development, renowned for driving brand growth and strategic leadership. Combines exceptional creative vision with sharp business acumen to deliver excellence in branding, manufacturing, importing, and product development. Adept at transforming concepts into thriving enterprises through forward-thinking strategies and a collaborative leadership approach.
Brick Loot
FOUNDER | PRESIDENT - Oct 2014 - Oct 2023 - Sold Business
- Founded a subscription box business and expanded to manufacture over 1000 unique SKUs available on major platforms like Amazon, Walmart, eBay, Etsy, and Shopify.
- Designed and executed all sales and marketing materials, enhancing brand visibility.
- Developed new division to create custom high end promotional products for customers such as Domino’s, Netflix, Penske, Pinterest and more.
- Led the design and production of branded packaging, ensuring quality and consistency.
- Oversaw manufacturing processes, maintaining quality and efficiency.
- Cultivated strong relationships with customers, vendors, and strategic partners.
- Managed financial, operational, and human resources to improve performance and profitability.
- Developed strategies to drive growth, expand market share, and increase profitability.
- Fostered a culture of innovation, collaboration, and continuous improvement.
- Implemented training programs and best practices for team members.
First Class Care
FOUNDER | PRESIDENT - Oct 2006 - Dec 2015 - Sold Business
- Founded & developed a new business aimed at assisting families in the Chicagoland area in finding premier household staff.
- Established high-standard operational procedures & criteria to ensure the delivery of elite agency services to clients.
- Oversaw the creation and execution of all marketing campaigns, including social media strategies to enhance brand visibility.
- Led the recruiting process, ensuring the placement of high-caliber employees, and managed their performance for optimal productivity.
- Regularly trained staff on industry best practices and protocols, ensuring consistency and quality in services rendered.
- Formulated and executed innovative strategies and policies to guide the company towards its long-term goals, ensuring resilient and sustainable leadership.
- Fostered & maintained robust relationships with clients and external partners, enhancing collaboration and optimizing available resources.
- Successfully decreased operational expenses by initiating and overseeing strategic cost management measures.
- Continually motivated & engaged the employee workforce, promoting a culture of dedication, productivity, and job satisfaction.
Platinum Design Studio
FOUNDER | GRAPHIC DESIGNER - Jan 2000 - Jan 2003
- Analyzed industry trends and conducted forward-looking research to identify and leverage emerging opportunities for business growth.
- Designed unique logos, illustrations, packaging and typography tailored to the branding needs of diverse organizations.
- Proficiently used tools from the Adobe Creative Suite and Microsoft Office Suite to produce innovative and visually compelling designs.
- Crafted engaging graphics and visual assets for use across various social media platforms, ensuring consistency and resonance with target audiences.
- Produced artwork for product packaging, aligning the design with brand guidelines and enhancing product marketability.
